「藝術(shù)的味道」位于武康大樓對(duì)面

「藝術(shù)的味道」位于淮海中路與余慶路交叉口，徐匯衡復(fù)風(fēng)貌區(qū)內(nèi)，為一處歷史建筑的沿街底商，與宋慶齡故居相鄰，上海百年歷史建筑武康大樓僅一路之隔，所在的位置有武康路、興國(guó)路、淮海路、天平路、余慶路，五條道路交匯。

“Taste of Art” ?Space is located at the intersection of Middle Huaihai Road and Yuqing Road, within the Hengshan Road-Fuxing Road Historical and Cultural Landscape Area. It is a street-level store in a historical building, adjacent to the former residence of Soong Ching Ling, and only one way away from the Wukang Building, a century-old historical building in Shanghai. It is located at the intersection of Wukang Road, Xingguo Road, Huaihai Road, Tianping Road and Yuqing Road.?

武康大樓

空間對(duì)面的武康大樓，由鄔達(dá)克于1924年設(shè)計(jì)，這座30°斜角的法式外廊式建筑形似船艦，總建筑面積9275平方米，代表了海派文化兼容并蓄的一面，作為上海精細(xì)化更新中的一環(huán)，2019年經(jīng)歷了外立面及基礎(chǔ)設(shè)施更新，其所在的街道周邊也在近年來實(shí)現(xiàn)整體界面提升。擁有獨(dú)特的城市位置，武康大樓周邊入駐了各類生活空間，文化地標(biāo)等等，如被簡(jiǎn)雅各布斯稱之為“街道芭蕾”的景象，而「藝術(shù)的味道」躋身其中。

The Wukang Building across the space was designed by Laszlo.Hudec in 1924. Shaped like a ship, this 30° angled French-style corridor building with a total floor area of 9,275 square meters represents the inclusive side of Shanghai culture. As a part of Shanghai's fine-tuned renewal, it underwent facade and infrastructure renewal in 2019, and its street surroundings have also seen overall interface enhancements in recent years. With a unique urban location, the Wukang Building is surrounded by various living Spaces, cultural landmarks, etc., such as the scene called "Street Ballet" by Jane Jacobs, and the "Taste of Art" among them.

從武康大樓看向本案空間

「藝術(shù)的味道」通過建筑外部連廊與沿街店鋪聯(lián)通，往來的人群由連廊穿行，或在此停留，觀賞對(duì)面的武康大樓，空間恰好將流動(dòng)的人群與建筑一同納入取景框之中。

The “Taste of Art” Space is connected to the stores along the street through the exterior corridor of the building, where people walk through or stop to view the Wukang Building on the opposite side of the street. The Space fits the moving crowd into the frame of the view along with the building.

內(nèi)部設(shè)計(jì)中，設(shè)計(jì)師意圖創(chuàng)造一處極具想象力的空間，成為藝術(shù)愛好者們的一處自留地，讓藝術(shù)交流能夠自然而然的發(fā)生。內(nèi)容的趣味性讓原本均質(zhì)的時(shí)間長(zhǎng)度發(fā)生“褶皺”變化，提升了到訪者體驗(yàn)時(shí)間的質(zhì)感。

In the interior design, the designers intended to create an imaginative space that would serve as a place for art lovers, where artistic exchanges could take place naturally. The interesting nature of the content creates a “fold” in the otherwise homogenous length of time and enhances the visitor's experience of the time.

廊下的入口位置并不突出，設(shè)計(jì)師選擇采用未來與現(xiàn)代，原始與自然的反差元素融入空間設(shè)計(jì)語言，塑造一處令人群向往“探究”的地方。入口采用W型現(xiàn)代折疊門，一改平鋪直敘的開門方式，玻璃門上采用涂鴉字樣，營(yíng)造意想不到的視覺效果，凸顯入口形式。

The entrance under the corridor is not prominent. The designer chooses to use the contrast between future and modern, primitive and natural elements into the spatial design language, to create a place where people want to “explore”. The entrance adopts W-shaped modern folding door, changing the traditional way of opening the door, and graffiti characters are used on the glass door to create an unexpected visual effect and highlight the entrance form.

空間有它的吸引力法則，針對(duì)品牌面向年輕群體的定位，設(shè)計(jì)上大膽突破做傳統(tǒng)藝術(shù)空間的做法，既要有歷史記憶的厚重感，又有前衛(wèi)科幻的未來感，融合了潮流美學(xué)和未來文明的反差。

Space has its own laws of attraction. In response to the brand's positioning for young groups, the design boldly breaks through the practice of doing traditional art space. The design should have both a heavy sense of historical memory and an avant-garde sci-fi sense of the future, blending the contrast between trendy aesthetics and future civilization.

光影變化的效果

「藝術(shù)的味道」原本集約空間需要容納藝術(shù)展示，茶吧，活動(dòng)等功能，設(shè)計(jì)師試圖在藝術(shù)和潮流之間找到愉快的平衡，褶皺感的屋頂采用倒模處理呈現(xiàn)大小，半徑不一的內(nèi)凹形態(tài)，吧臺(tái)墻面開洞，作為與備餐區(qū)的互通界面，整體利用燈光的加持，仿佛置身于宇宙。

The Taste of Art was originally an intensive space that needed to accommodate art displays, a tea bar, events and other functions, and the designer tried to find a pleasant balance between art and trends. The folded roof is treated with inverted molding to present concave forms of varying sizes and radii, and a hole is made in the wall of the bar as an interface with the dining area, and the overall use of lighting makes it seem as if you are in the universe.

作為展覽、活動(dòng)和飲品的復(fù)合空間

屋頂處理難度大且耗時(shí)長(zhǎng)，頂面結(jié)構(gòu)利用grg開模，數(shù)字扭曲生成模型，在現(xiàn)場(chǎng)組裝設(shè)計(jì)完成，確保預(yù)設(shè)中的精確度的同時(shí)，能夠靈活高效的應(yīng)對(duì)現(xiàn)場(chǎng)環(huán)境的偏差。吧臺(tái)造型借鑒船體，呼應(yīng)原名諾曼底公寓的武康大樓，通體包裹亞克力燈箱，原本空間之中的結(jié)構(gòu)柱被作為燈柱包裹，發(fā)出漸變光線。

The roof is difficult and time-consuming to handle. The roof structure is modeled using grg, digitally distorted to generate the model, and assembled and designed on-site to ensure the accuracy in the preset design while being able to flexibly and efficiently cope with the deviations of the on-site environment. The bar styling borrows from the hull of a ship, echoing the original name of the Wukang Building of the Normandy Apartments, and the whole body is wrapped with acrylic light boxes, and the structural columns that were originally in the space are wrapped as light columns, emitting gradient light.

內(nèi)部褶皺感屋頂

正如空間所需的復(fù)合功能，內(nèi)部陳設(shè)家具與室內(nèi)設(shè)計(jì)一體化開展，滿足收納展陳，不定期舉行的藝術(shù)交流活動(dòng)，及日常經(jīng)營(yíng)等使用，桌子可分可合，桌面形狀略有差異，而拼合的一起則構(gòu)成一張完整的幾何長(zhǎng)桌，折線型單人椅外觀隱藏支撐架，實(shí)際上，內(nèi)部是由鋼板焊接組成，再由板材封面完成，椅子的支撐力被包裹在柔和的板材下。

As the space requires complex functions, the interior furnishings are integrated with the interior design to meet the needs of storage exhibitions, occasional art exchange activities, and daily business operations. The table can be separated or combined; the table tops are slightly different in shape, while together they form a complete geometric long table. The Folding Single Chair hides the support frame, but in fact, the interior is made up of welded steel plates, which are then finished with a sheet cover, where the support of the chair is wrapped under a flexible sheet.

一體化設(shè)計(jì)的幾何桌椅

兩邊展柜分別設(shè)置5面顯示屏，播放藝術(shù)品電子影像，柜體采用多元化結(jié)構(gòu)抽出及合并，提供空間更多收納及展出方式，同時(shí)暗藏玄機(jī)，輕按柜子可展開柜板，瞬間成為單人椅，并設(shè)計(jì)能夠抽出的，方便放置茶飲的托架。盡管到訪者是因?yàn)樗囆g(shù)而聚攏，卻可能因新奇有趣的事物發(fā)生更多的交流契機(jī)，這正是設(shè)計(jì)者對(duì)于品牌商業(yè)和情感價(jià)值的疊加考量。

There are 5 displays on each side of the showcase to show electronic images of the artwork. The cabinet adopts a diversified structure to draw out and combine, providing space for more storage and display methods. At the same time it has hidden mystery. When you gently press the cabinet, it can unfold the cabinet board and instantly become a single chair, and be designed with a bracket to pull out and easy to place the tea drink. Although the visitors are gathered because of the art, they may have more communication opportunities because of the new and interesting things, which is precisely the designer's consideration of the brand's superimposed commercial and emotional value.

可作為展示界面、收納和座椅的柜體

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心理學(xué)家葛妮瑞特·舍澤爾曾經(jīng)說過：“溝通的意義不僅在于傳遞信息，更重要的是建立情感紐帶。”

Psychologist Garnet Scherzer once said, “The point of communication is not only to convey information, but more importantly to create an emotional bond.”

空間的內(nèi)核卻不僅限于表達(dá)想象力，「藝術(shù)的味道」集結(jié)一批蜚聲內(nèi)外的知名藝術(shù)家，及當(dāng)代嶄露頭角的青年藝術(shù)家群體，同時(shí)開放的迎接形形色色的訪客，讓空間與城市，藝術(shù)與大眾得以深層交互。

The kernel of space, however, is not limited to the expression of imagination. Taste of Art” gathers a group of renowned artists, both inside and outside the country, as well as a group of young contemporary artists. At the same time, it is open to welcome all kinds of visitors, so that the space and the city, the art and the public can interact with each other on a deeper level.

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飲品吧臺(tái)區(qū)

如今，藝術(shù)不再是社會(huì)的背景色，而是更直接的去影響城市更新、生活方式以及商業(yè)語境，淀川設(shè)計(jì)打造「藝術(shù)的味道」，與城市發(fā)展的呼吸同頻，并期待發(fā)生長(zhǎng)尾效應(yīng)，當(dāng)藝術(shù)不再被束之高閣，與城市語境互補(bǔ)，生命力才得以充分釋放。

Nowadays, art is no longer the background color of society, but more directly affects urban renewal, lifestyle and business contexts. DCDSAA Design creates “Taste of Art” , which is in sync with the breath of urban development and expects a long-tail effect to occur. When art is no longer confined to the shelf and complements the urban context, its vitality can be fully released.

盡管在流量主導(dǎo)時(shí)代，圖像帶來直觀的視覺沖擊以及可復(fù)制的運(yùn)作模式，但拉長(zhǎng)時(shí)間的維度，在對(duì)舊建筑或者場(chǎng)地的城市更新迭代過程中，視覺化傳播終究會(huì)被場(chǎng)景化的深層體驗(yàn)所替代。體驗(yàn)的內(nèi)核是文化，而藝術(shù)作為文化的枝干，此藝術(shù)文化空間與城的市未來會(huì)產(chǎn)生怎樣的鏈接，「藝術(shù)的味道」正以空間場(chǎng)景體驗(yàn)去回應(yīng)城市課題。

Although in the traffic-dominated era, images bring intuitive visual impact as well as replicable modes of operation, however, in the dimension of prolonged time, in the iterative process of urban renewal of old buildings or sites, visual communication will eventually be replaced by scenic deep experiences. The core of experience is culture, and art is the branch of culture. What kind of link will be created between this art and culture space and the city in the future? “Taste of Art” is responding to urban issues with spatial scene experiences.

項(xiàng)目圖紙

項(xiàng)目區(qū)位圖

平面圖

頂部設(shè)計(jì)圖

立面圖

項(xiàng)目信息

項(xiàng)目名稱：藝術(shù)的味道上海淮海中路概念店

項(xiàng)目地點(diǎn)：中國(guó)·上海·淮海中路1863號(hào)

項(xiàng)目業(yè)主：藝術(shù)的味道Art Taste

設(shè)計(jì)范圍：建筑改造、室內(nèi)設(shè)計(jì)、家具設(shè)計(jì)

建筑面積：88平方米

設(shè)計(jì)公司：DCDSAA淀川建筑事務(wù)所

主持建筑師：王皓

設(shè)計(jì)團(tuán)隊(duì)：袁鄭亮、唐超、徐大明

設(shè)計(jì)時(shí)間：2023年10月

建成時(shí)間：2024年3月

施工單位：上海淀川建筑設(shè)計(jì)有限公司

照明設(shè)計(jì)：dcdsaa lighting

主要材料：鋼板、木飾面、玻璃、金屬、肌理漆

項(xiàng)目攝影：吳清山

內(nèi)容策劃：意料文化

DCDSAA淀川建筑事務(wù)所是專業(yè)性的設(shè)計(jì)機(jī)構(gòu)，致力于建筑設(shè)計(jì)和室內(nèi)設(shè)計(jì)研究及實(shí)施。對(duì)材料的研究與善用，是建筑、室內(nèi)及景觀設(shè)計(jì)創(chuàng)新的重要途徑，從而平衡建筑、室內(nèi)與自然的關(guān)系，也是對(duì)歷史、文化、自然和光的尊重，更加現(xiàn)代化、多元化、商業(yè)化、對(duì)創(chuàng)新更加具有獨(dú)特性和開放性。

王皓

創(chuàng)意總監(jiān)

DCDSAA淀川設(shè)計(jì)事務(wù)所創(chuàng)始人

畢業(yè)于中國(guó)美術(shù)學(xué)院建筑系，王皓先生以“意境東方，匠心美學(xué)”的設(shè)計(jì)品牌理念，創(chuàng)作出一套具有東方文化底蘊(yùn)與現(xiàn)代國(guó)際內(nèi)涵相結(jié)合的語境，完成并發(fā)表了諸多匠心獨(dú)運(yùn)的設(shè)計(jì)作品。