The First Penguin是一家非常低調(diào)的創(chuàng)意型設(shè)計事務(wù)所，由Jaeyoung Choi創(chuàng)立。與一般的工作方法不同，他們擅長從品牌的角度給出建筑與設(shè)計的方案建議，這種做法突破了項目的主體領(lǐng)域和風(fēng)格流派的局限性。

T-FP, a modest studio with scintillating talent, is found by Jaeyoung Choi. They are expert in presenting architecture and design plan angled towards the brand, transcending the limitation of the domains and genres.

將使用者對于空間的體驗轉(zhuǎn)化到具體的設(shè)計之中，是T-FP的獨特語言和設(shè)計符號，在他們看來，設(shè)計的體現(xiàn)應(yīng)該是和諧的，在此基礎(chǔ)上需要進行空間與品牌之間的處理、協(xié)調(diào)、內(nèi)化，而這種結(jié)合又是即時發(fā)生的，也是物理空間與非實體品牌之間所完成的化學(xué)反應(yīng)。

Integrating the space experience of the occupants into design, T-FP believes that design should be in a harmonious relationship. With simultaneous combinations, the chemical interaction between physical space and the non-physical brands is accomplished.

基于韓國發(fā)達的經(jīng)濟和高消費市場，事務(wù)所在商業(yè)設(shè)計領(lǐng)域中日漸嶄露頭角。他們不僅擅長空間設(shè)計，而且對于品牌策略和運營也有獨到的洞悉與見解，為許多的本土品牌和旗艦店打造了屬于它們的獨一無二的風(fēng)格和個性標(biāo)識。

Based on the developed economy and high consumption market of South Korea, the firm is increasingly prominent in the field of commercial design. They are not only good at space design, but also have unique insights into brand strategy and operation, creating their own unique style and personality for many local brands and flagship stores.

與此同時，場地的周邊環(huán)境也是T-FP考慮的關(guān)鍵因素，為身處其中的行為人提供一個值得停留及情感寄托的場所。

At the same time, the surrounding environment of the site is also a key consideration for T-FP, providing a place worthy of staying and emotional sustenance for the actors in it.

對于建筑內(nèi)部的飾面設(shè)計，他們常常借鑒于當(dāng)?shù)氐哪承┨囟ㄔ亍⑸{(diào)等，并以類似的質(zhì)感、肌理與其相呼應(yīng)，使構(gòu)造與可視的“景觀”生發(fā)微妙的聯(lián)系，吸引人們走進廣義的自然之中，并與之產(chǎn)生積極的互動。

For the interior design of the building, they often refer to some specific local elements, colors, etc., and echo them with similar texture and texture, so that the structure is subtly connected with the visible "landscape", attracting people into the broad sense of nature and producing positive interaction with it.